Pinkathon (Hyderabad, 15 March 2015)

We were the official waste management partners of the Pinkathon in Hyderabad. Pinkathon, which started in Bangalore earlier this year, introduced the concept of Green Water Stations (where runners are given water in steel glasses as opposed to paper cups). This great initiative continued in Hyderabad. By the end of the marathon, runners had consumed 180 litres of water in steel glasses, thus saving 720 small (230 ml) bottles of water! Despite this success, overall the event generated a lot of non-recyclable waste due to the use of plastic food packaging.